In the store, on your website, on Amazon or Etsy, wholesale. Every one of them takes a different cut. Most owners cannot say which one costs them most.
Answer nine questions from memory. No logins, no reports to pull, no counts to run. You will get a first read on where your margin and your cash are most likely leaking, and roughly what it is worth over a year.
Estimates are fine. This is a first read, not an audit. If you are within ten percent on any of these, the answer holds.
Only used to label your read.
This sets which benchmarks we compare you against. It matters more than anything else on this form.
Every channel added together, an average month.
Enter a monthly revenue figure to continue.
Tap every one you use.
Pick at least one place your sales come from.
Amazon, Etsy, eBay, Walmart. Your own store and your own website do not count here.
20%
What is left after what you paid for the goods, once markdowns and discounts are counted. Not your sticker markup.
45%
Everything on the shelves and in the back, priced at your cost, not at retail. Rough is fine.
Enter your stock value to continue. It is the number this whole read turns on.
The shelf price of the thing you are known for.
Enter your best seller's price to continue.
Best selling and best earning are rarely the same product.
Your honest guess. Most owners underestimate this, and it is where the cash usually is.
No account. No card. Your snapshot appears on the next screen.
This tool compares what you tell us against standard retail economics and published marketplace fee ranges. It produces questions worth answering, not conclusions about your business. Nothing here is a claim about your numbers.
A first look at your numbers
Three findings are ready
Where the money is most likely going
Your snapshot above says something is worth a closer look. The three findings below say where to look first, with the reasoning and the charts behind each one.
Channel margin. What you keep on the same product through each place you sell it, and which one is thinnest.
Assortment. Why your best seller and your best earner are probably two different products.
The quiet leak. The cash that is not missing, just stuck somewhere nobody counts.
Enter a valid email address.
Your findings open on the next screen. We also send you a link so you can reopen them any time, and nothing you did not ask for.
This is your saved read. Nothing has changed since you last opened it. To keep a copy, print this page and choose Save as PDF.
A first look at your numbers
01
The same product earns you four different amounts
Channels
What you keep, by where it sells
Illustrative, based on published marketplace fee ranges.
What it means
Why it adds up
What we would check
02
Your best-selling product and your best-earning product may not be the same product
Assortment
How often it sells vs. what each dollar of stock returns
Illustrative products. The gap between the two lines is the point.
What it means
Selling often and earning well are two different scoreboards. An assortment read lays them side by side so you can see which products are quietly carrying the store and which are just taking up shelf space and cash.
Why it matters here
What we would check
Which products return the most for every dollar of stock they tie up, and whether the floor is guiding customers toward them or leaving it to chance. This is placement and buying, not discounting. Nobody loses their bestseller.
03
Trapped cash
Illustrative. The gap is the question, not a verdict.
What it means
Where it hides
What we would check
This is what we see. Here is what we build.
Which one of the three nags you most?
Everything above is a first read built from what you typed in ninety seconds. Pick the one that will not leave you alone. We pull your real numbers on that one question and tell you the answer, not the possibility.
Enter a phone number we can reach you on.
Paul calls you. One conversation, no deck, no pitch. If it is not worth doing we will say so.
Received
What happens now
1
Paul calls you, usually within a business day
Fifteen minutes. He asks what your point-of-sale is and whether it tracks stock by product. That is the whole call. He will tell you on the phone whether your question can be answered from what you already have.
2
If it can, you get the answer for $300
One question, answered from your own numbers. Flat, nothing hourly, no scope creep. It credits in full toward anything you do with us afterward, so if you go further it costs you nothing.
3
You get one answer, in plain language
Not a dashboard. Not a portal. The question you picked, answered from your own numbers, with what it is worth and what to do about it. Most owners read it in ten minutes and act on it that week.
Your first read has been sent to the email you gave us. Nothing else happens until you and Paul speak.